Turning Your Passion Into Profit

Are you a creative struggling to transform your passion into a profitable venture? If so, this episode is tailor-made for you! In this episode, Christina sits down with renowned Western Artist, Cassie Everson-Martin, who is best known for her company, Wanderlust Skulls. Cassie divulges her journey as an artist and unveils the fascinating story of how she transformed a humble passion into a thriving business with a six-figure income.

    Add Your Own Flare


    You don’t have to be on every social platform out there to create a successful business.


    Cassie has found a way to take a staple in the Western Art industry and add her own flare to it.


    Take something you love and add your own flare. 

    Cultivating a Successful Business


    The gravitational pull towards creating more of what you love is usually instantaneous; it’s all you can think of after and it tends to bring you a level of joy other things don’t. 


    You don’t have to know the details of how to figure out what it is you want to do, you just have to start. 


    Through trial, error, and research Cassie went from creating her Western Art Skulls for fun to cultivating a successful business. 


    When you feel like giving up on your passion, find it within to keep moving forward. 


    The only thing that sets those apart that find success from those who don’t, is that the ones who find success never give up on their passion project.

    Turning Your Passion to Profit


    If you follow your passion, profit will follow. 


    You will learn how to turn your passion to profit over time. You may start small, but you will slowly over time increase your pricing and profit. 


    More than often, people will equate a higher price point with a value point. 

    The Value of Your Work


    For many creatives it can be hard to see the value in your own work, in order to start profiting off your gift, you must first understand what your work is worth. 


    The more you keep creating, the more you’ll be able to break the “starving artist” mentality. 


    Show up messy and authentic and your passion will turn into a profit in no time. 

      About Cassie Everson-Martin:

      Cassie Everson-Martin is a wife, momma, 6 Figure Art-preneur, life experience and connection enthusiast that passionately pursues her life calling daily, as an artist. Cassie has successfully built a 6 Figure art business in the last 4 years with a unique twist to artistry, skull art.


      • Follow Cassie’s journey on Instagram
      • Learn more about Wanderlust Skulls at their website.

      Show Notes for Turning Your Passion Into Profit:

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