Client Files #2:
The Real Behind The Scenes of Entrepreneurship

In this second edition of the Client Series, Christina is joined by dream chaser and coffee extraordinaire, Jon Mitchell.

Tune in to the real behind the scenes of entrepreneurship, from the highs to the lows, to the grit that it takes to run a successful business. This journey is not for the faint of heart, but it’s definitely worth it in the end.

In this Decide It’s Your Turn episode, you will learn:

  • The biggest lie in the self-development industry 
  • The real behind the scenes of entrepreneurship
  • How accountability can transform your business
  • Living for your dreams and not for others opinions

The Big Lie


The biggest lie being told in the self-improvement industry is that everyone knows what they’re doing and it’s not “hard” to become successful.


It’s important to remain realistic and understand that with success will also come hardships. 


It’s comforting to know that the individuals we look up to have their own struggles and that you’re not alone.

Behind The Scenes Of Running A Business


We all love the experience of walking into a cozy coffee shop or a bustling restaurant, but it’s the behind the scenes operations we don’t get to see that keep everything we enjoy running smoothly. 


From the outside looking in, it may look like entrepreneurship is magical, but more times than not it’s a strenuous process.


It takes accountability to stay on track with your goals. If you try to handle everything on your own within your business you’re setting yourself up for failure.

Stepping Out & Showing Up


Betting on your dreams, and taking the small steps to get there can be scary. But with no risk, there is no reward. 


If your dreams don’t intimidate you, you may be stuck in a situation that is not benefitting your personal growth. 


Much of entrepreneurship is running into obstacles, but it’s how you come back from them that directly impacts your success. 


If you keep showing up, things are going to work out over time, even if not overnight. 


Often others’ opinions or fear of what they will think can hold us back from going after our dreams. But it’s important to lean into our gifts, and tune out the noise of the world around us. 


About Jon Mitchell:

Jon Mitchell is dream chaser, not only for himself but for others. He’s discovered through life experiences, and a bit of trial and error that his “sphere of genius”, where he finds the most enjoyment and fulfillment is in launching businesses.

The early part of Jon’s career was in corporate IT. This is where the traditional education system and cultural expectations of “go to school, get the highest paying job you can” brought him.

Jon had achieve the big pay check, the private office, the home, two cars, marriage and a baby, but he quickly realized that he wasn’t “built” for the traditional career patch where you work for someone else for 30-40 years and then wonder what it all amounted to.

Jon rediscovered his entrepreneurial interests from when he was young and decided to start his own business.

His first major venture would be opening a retail specialty coffee brand. Now four locations later he’s been growing this business for seven years and has entertained multiple acquisition offers of the business he created. Jon also LOVES consulting with and coaching other aspiring business owners on pursuing and materializing their dreams as well!

Follow along with Jon’s journey over on his Instagram

Show notes for Client Files #2: The Real Behind The Scenes of Entrepreneurship:

  • Are you ready to hire a confidence coach? Christina offers limited 1-on-1 coaching. See if it’s the right fit for you
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If you enjoyed this episode, make sure and give us a five star rating on iTunes and leave us a comment about what you’d like us to talk about that will help you realize that at any moment, any day, you too can decide, it’s your turn!

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