How to Write a Book to Grow Your Business

Have you ever considered how writing a book can improve your business? Maybe you’re too scared to share your work, or you think no one will read it. Today’s podcast guest, Jake Kelfer joins Christina to explain how to write a book to grow your business, why it’s important to share your voice, and what impact it’ll have to magnify your audience and reach.

In this Decide It’s Your Turn episode, you will learn:

  • How Jake went from the sports agent world to best selling author
  • Why niching down is pivotal to your business
  • How writing a book can scale your business
  • The process of writing a book with Jake’s team

The Guru on How To Write A Book

[1:44]

Jake opens up by telling us more about his background and how he eventually became an author. Through his love for basketball, wanting to become a sports agent and eventually writing his very first book, ‘Elevate Beyond’.

[3:12]

After Jake’s first ever book became a bestseller, he quickly realized that he wanted to begin helping other entrepreneurs write their books.

The Road to “Yes”

[6:50]

With no audience, and no long standing presence in the space he was writing about, Jake began to make a list of community colleges around California to reach out to. After sending hundreds of emails pitching his speaking, he began landing presentations.

[8:30]

While Jake had no exact plan for his first speaking engagement, his excitement led him to execution. And as he mentions his philosophy when it comes to business, “You build it after you have the customer”.

[14:08]

As Jake built his network, he realized that all of his relationships were starting to refer to him as their “book guy”. These relationships helped build him up, and also developed a foundation for them to help each other.

More Niche, More Focus, More Depth

[18:43]

As Jake was set to release his third book, he began his journey as an online business coach. He quickly learned the value of reverting back to his why, and decided to niche down into a coach that specifically focuses on helping entrepreneurs write books that support scaling their businesses.

[19:01]

The road to entrepreneurship is unknown, but the key is to start with what you know and evolve from there.

How Books Can Grow Your Business

[20:50]

Jake shares the four ways your book can be used to market and scale your business:

  1. Lead generation magnet
  2. Customer experience opportunities – new clients with a hand written notes
  3. Convert clients at a higher rate
  4. Low ticket price point as a part of your funnel

[24:40]

When writing your book, it’s not about landing a New York Times Best Seller, it’s about sharing your message and truth with any reader that decides to read along.

[26:00]

If you have a message inside of you, that it’s your duty to share that mission and your voice with other’s. This is what will change the game in your life!

The Process

[29:04]

Jake and his team help clients write their book in a step by step process under their Big Idea To Best Seller program. In this program, the goal is to have clients write and launch their book within 4 months.

 

About Jake Kelfer:

Jake Kelfer is a lifestyle entrepreneur, life elevator, and coach to ambitious entrepreneurs and freedom seekers helping people write and launch bestselling books to grow their business. He is a 3x bestselling author, a high-energy motivational speaker, and the founder of the Professional Basketball Combine which has helped 70+ NBA draft prospects turn their dreams of playing pro basketball into their reality. He and his work have been featured on Forbes, Sports Illustrated, ESPN, and many other major media outlets.

Follow more of Jake’s journey on Instagram

Learn more about Jake on his website

Check out Jake’s free training

Show notes for How to Write a Book to Grow Your Business:

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If you enjoyed this episode, make sure and give us a five star rating on iTunes and leave us a comment about what you’d like us to talk about that will help you realize that at any moment, any day, you too can decide, it’s your turn!

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