How I Lost $50K & Gained Confidence

In this episode: 

Success coach and former professional golfer, Christina Lecuyer launches her official podcast, “Decide It’s Your Turn”. In this episode Christina talks about how one of her biggest financial losses launched her into life’s biggest era of gain. 

Christina Lecuyer’s Bio: 

Christina Lecuyer is a former Professional Golfer, a three-time reality television competitor, Confidence + Mindset Coach, Motivational Speaker, and Founder of Women with C.L.A.S.S. Mastermind, as well as Decide It’s Your Turn: Women’s Weekend. Christina’s mission in life is to empower people to fully live in their purpose, confidently and successfully! 

Resources and Links: 

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Full Episode Transcript: 

Christina Lecuyer 

Hey y’all! Welcome back to Decide It’s Your Turn podcast. Today I am going to be telling you about a decision that I made in my career that probably fast forwarded my confidence and my success faster than anything else. But I will 

also tell you, it was probably the hardest four months of my… I don’t want to say life because I’ve actually gone through a lot of hard things in my life that are more personal … But that by far, no question, the hardest thing I’ve ever 

had to go through in my business. And so many people that I now know and love were around me when I was experiencing this. And I will tell you, coming out of the other side of it, I can now see just like most things in life, right? You 

always look back and you’re like, “Whoa, that was definitely happening for a reason” But when you’re in it, oh God, does it not just suck ass when you’re in it, right? Like who out there is like, “Oh my gosh, there’s that thing that sucks so much ass when you’re in it but when you get to the other side of it, you’re like, Oh my gosh, it was probably one of the greatest things ever.” And today I want to share that decision with you that I made that probably fast forwarded might… not probably… 100% fast forwarded my career and my confidence in what I do. And it all started probably two and a half years ago, when I decided to do a live event for the very first time coming into the industry of coaching. I was relatively new, I had just a few 1000 followers on social media that were actually following me for the confidence, the success, the coaching. And I knew in my soul that nothing else probably made a bigger impact in the self development of my personal self than getting in rooms with like minded people. And even though it was a scary situation to go into a room where you feel like you’re the only one who has all the problems and all the things right? And if anyone out there has never been to a live in-person self development event. Oh, dear God, please go, it will change your life. So I know how much it was changing. I knew what it was to get in the rooms with like minded people and how much it was fast forwarding my growth. And I truly wanted to put one one of my own. And I met a woman when I was speaking at an event in California. I really clicked with her. I thought she was amazing and we became friends. And I told her I was like I really want to do this event. Do you want to do an event with me because we have talked about it. And she’s like, Oh my God, I’ve always wanted to do an event. Let’s do it. So we put together a business contract, we found an event planner that was highly recommended, highly expensive, but worth every penny. We found an area that we wanted to put the event on. We started coming up with a game plan

and everything was going full speed ahead. It was a nerve racking situation we both had agreed to put in approximately $50,000 a piece to put on this big massive women’s event that was going to change lives inspire people to live their most confident, purposeful life it was going to be called Funny enough, “Decide it’s your turn.” And I know that there’s some of you who are listening to this who have been around me for quite some time that know a little bit about this story. But for those who don’t Welcome to the shit show that is the very first year of the Decide It’s Your Turn event. And so we fast forward and we are going full speed ahead with this event. We had an amazing event planner, we found an amazing location in Austin, Texas. And I remember in November I think it was 2018 putting a deposit down on the venue in Austin. And it was a massive deposit. In my opinion. It was a massive deposit. I think it was like something. I think the venue was like close to $25,000 for us to rent this for the weekend. And we each put down half of the deposit. And I remember signing something in my bedroom that day. And I always manifest you guys will learn this about me through this podcast. I 100% put things on paper and see them and look at them and talk to them every single day as if they exist. And I remember writing down on a little sticky note on a date card that I said today is the day that I put down the deposit on an event that will change women’s lives. I’m going all in and I know that it’ll work. I actually still have the sticky note in my bedroom today where I keep all 

All the things that I want to look at consistently. until they become real, or a better version of what I ever expected them to be. So I remember putting down the deposit. I remember, it was probably in December that we did that. Come January tickets were about to be released. It wasn’t 100% smooth road getting to January, but January, I think the first couple of weeks of January, the tickets were about to be released. And we released the tickets, and it wasn’t as big an impact as we thought it was gonna be. We probably sold like maybe 13 tickets in the first couple days. And we were expecting hundreds of women like our goal was like 2, 3, 4 hundred people, maybe even five I can’t remember at this point in time that let me tell you in this story, you’ll know it all gets blurry here in a second. But we put the deposit down, we release the tickets, we sell the first few tickets in the first five days. I remember it like it was yesterday I was on a plane headed to Mexico with my husband to go visit my grandma for four days. My grandma lived in Mexico during the wintertime. I’m originally from Canada. They were snowbirds and my

grandma has Alzheimer’s. And so I was going down to visit her and my grandpa and we were about to take off. And we were sitting in Houston on the runway to head to Cancun, or Maslin. And I remember getting a text from my partner saying, “Hey, I don’t think I can do this event. It’s no longer in alignment. It’s a lot more work than I ever expected and I don’t want to do it. So we have to figure something else out. Y’all, in that moment, wheels are up, we’re headed to Cancun, I can barely respond. And I literally looked at the door and I was like, I just got to jump. I was like, there’s no way that this is gonna turn out well. And so we were in Mexico, and I’m trying to be present with my grandparents. But for the next four days, I thank God My husband was with me and it was truly a God thing that my husband was with me. And normally my husband works even more than I do. And normally he has, you know, so many things going on in his business. But really, it was a relaxing trip for him and he could really be there for me and helped me process all that was. Because y’all I’ll be honest with you, I have never in my life said I was going to do something and tell other people that I was going to do it and them have their faith in me that something was going to happen. We had sold like 13 tickets or whatever it was. And I had promised these women that put their money down, bought airline tickets, hotel rooms, that they were going to an experience… an amazing event that was going to change their lives, they were going to connect with other like minded high vibe women, who were all deciding it was their turn as well. And I could not fathom thinking that I had to go and tell these people “I’m so sorry, this is hard, and we’re not gonna do it.” And I remember in those four days, just looking at my husband and being like, babe, I have to do this event. Like I just have to like, I cannot let these people down, I promise them. And so my partner and I respected her decision. And she parted ways. And I said to her, I said, Okay, I’m gonna go ahead and do the event. And I think it probably shocked her. But I said, I’ll take everything over. I’ll put everything in my name, I’ll take everything over. So when I first said that I was going to invest $50,000 that was a lot of fucking money, but I was like, “Oh, for sure we’re gonna make it back. It’s gonna be no big deal. Like I’m gonna get it back. You know, like, I’ll float things if I have to I’ll credit card things up until that point, no big deal. So now I’m looking at not just 50,000 but close to $100,000 budget for something that I have absolutely no fucking clue what I’m doing. Except for the fact that I know I need to put on a magical event and change people’s lives and allow them to come and connect and decide it’s their turn and bring in amazing speakers and I have never put on an event in my life. So I

remember during those four days in Mexico, I called every speaker I had already lined up and I told them the situation and I said I can understand if you want to back out because it’s now a one person event and not a two hosted event. I called our event planner. And I said I’m going to do this and I pray that you will join me down this rocky road because I need you because I don’t know what else to do. I have to do this event. Thank God I had the best event planner on the planet Kat Bruce from The Event Lab. She literally went above and beyond for me during those four months she took on all of my emotions and stayed so calm during that time. All of the speakers except For one decided to join me, they had already committed and they said, “Yeah, girl, like, if you’re still doing it, we’re still doing it.” I did everything under the planet, everything under the sun to figure out how to sell these tickets and it wasn’t truly at the moment of getting my money back. It was about I had promised these people an amazing event where they were going to come and connect with high vibe humans and change their life, because that’s what changed mine. And so for four months, until May, I think it was 16th and 17th. I busted my ass every single solitary day. And I wanted to cry, I wanted to run away, I wanted to quit, I didn’t think I was possibly going to be able to do it. I didn’t think there was any chance in hell that I was able to pull off this event and you guys true story behind the scenes. I think with 30 days left to the event, I had sold maybe 30 tickets. And I had been saying hundreds. I’d been saying 100 because I stopped saying hundreds. But I was like if I can just get 100 people in this room, these women are going to be able to connect and we can fill the room and make it magical and make decisions and opportunities happen. And I know that I can do this. Somewhere deep down in my soul. I knew that I could do it. But every single solitary day I wanted to quit. Every single day the devil came in and told me “You can’t do this. Who are you? You have hardly any followers. You’ve never done this before. Why would anyone want to come to your event? How are you going to make an impact?” But deep down within my soul? You guys I had made the decision. I had made the decision that I was going to fucking do it no matter what higher hell water. I don’t even think I said that. Right, y’all. What is it? Is it supposed to be hell or high water? I have no fucking idea. But you guys get the point, right? I was going to do this thing. And I wanted to quit every single solitary moment for four months. And I’ll tell you what God was by my side. He must have been because during the last 30 days, I either gave away, 75% discount sold it for full price. And for every human who bought a full price ticket for that very first live in person Decide It’s Your Turn. I love you so

much for trusting me to pay for that full price ticket. But yeah, we got to the event. And sure enough, we had over 100 people registered. The event was absolutely flawless. And by the way, I will tell you up until the very last moment I was dying inside didn’t believe that I could possibly do it. But it was one of the most magical experiences of my life. And I feel like I was floating that whole entire weekend. And I felt like I did a fucking damn good job for all that I had been through in the last four months. But every single day it took me deciding that I was going to do it. And I had no idea how you guys I had no idea how I was going to pull this off. But every single day I stepped into it every single day. I swipe that credit card. Every single day I got on as many direct messages with people I wanted to impact with women who are afraid to come. And I decided that I was going to do this. After that weekend, I remember sitting in my car. My amazing husband came… flew down and literally made the finale by minutes. And if you were there you remember it was like a God thing he walked in as I was crying and saying he was not going to be there and I just thanked everyone. And I thank every speaker and every human who made it possible. And I remember crying the next day with just this sense of like, “Holy shit. You decided, and you actually did it and look at you go.” It was just that moment you guys. And I know that there’s some of you out there listening right now that are in the middle of shit and you are in, you have no idea why you’re going through it and you have no idea that you can get through to the other side. But I am telling you to keep deciding, keep having faith and keep taking action every single day. And like just know, know that it’s happening for a reason. 

After that event was over. I promise you it was like angels started to sing in my confidence. I was like, Oh my God, if I can do that, and I can go and I can host this event and I can make it flawless and I can impact that many people. Ummm Fuck yeah, I can do coaching and masterminds and groups and another live event and all the friggin things. You guys that was a moment that I just needed. And God needed to take me through that in the moment where I thought, oh my god, the world hates me and there’s no way in the world that I’m ever going to be able to do this. No, it was the exact thing that I needed in order to grow my confidence. It was the exact thing that I needed was.. Oh, yeah, I should probably mention this too y’all. For all of you going, Oh, yeah, you invested that much money and you made it back. Oh no! I wrote down the number folks. I lost $49,257. And I don’t know the cents, but you get it $49,000 hard as shit four months of my life and I don’t regret a

dime or a day. Not a dime or a day I regret because it got me to where I am right now, you guys. And I know that there’s some of you out there that are afraid to invest in yourselves are afraid to, you know, do the thing that you know you need to do. But I will tell you, I do not regret a penny of that. And I have now made it up. But the first two years of my business, you guys, I lost way more than most people make in a year, but I was willing to play the long game. I was willing to keep deciding every single solitary day that I was going to figure it out. I was going to keep deciding that my morals and what I believed in and not letting other people down that I had made a promise to because I didn’t want to step into my greatness. I was afraid to spend the time, the money, the energy on doing something that’s hard. You guys, I’m going to talk about this one too on another podcast, but doing hard things will change your life for the better. And most people are afraid of doing hard things. Most people steer away from hard things because they want the easy road. No, you guys, the easy road does not bring you the satisfaction of doing hard things. And that year, those four or five months that I busted my ass every single day to help make an impact in people’s lives. It was worth every friggin tear and every dollar. And I just want you to listen to this today if there is something that you’re putting off that you are trying not to decide for, because it’s going to be hard, please, please just do it. Because it’ll set your soul on fire. And if you need to gain confidence, go do something hard every single solitary day for four months. And then on the other side of it, you’ll see how confident you truly are. Confidence is built by the willingness to show up and do hard things, guys, keeping promises to yourself. Keeping promises to the people that you’ve made these promises to. I am so grateful that that situation happened to me. And I’m so grateful to my partner who to this day I respect because we handled that situation with grace. Not one day do we blame each other or get mad at each other we didn’t. It was and she even spoke at the event you guys that took guts for her to show up and speak. And that took guts for her to decide that it was out of alignment for her. And I also know that everything happens for a reason because my brand is now Decide It’s Your Turn. And I get to keep deciding every single day with this podcast with my masterminds with my coaching. Every single day I get to decide it’s my turn to help others live it, live their purpose and make a profit and decide it’s their turn to. So I hope today this message the story of me losing $50,000 and having to show up every single day when I wanted to quit inspires you too to keep showing up. Do the things that are hard, because I promise you

atanymoment intime, just like I did, youcandecide it isyourturntoo. Y’all, I’ll see you next time.

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